[VIDEO] Private Label Product Research Unscripted

LIVE – Product research and selection time…that’s what happens when I’m bored but wanting to help Amazon sellers. So, here’s me unscripted breaking down FBA opportunities in Sports and Outdoors. Maybe it’s help, maybe it’s not. Would love to hear what you think and hope it helps with building it bigger!

Tools of the Trade

My Amazon Criteria

  • IS IT SELLING?
  • Good price point – $15-50
  • ~50% Margins
  • Low brand affinity
  • Can there be variations?
  • Not cashflow intensive
  • Less than 2 lbs
  • Sales history
  • Can you customize and differentiate?

Product Selection Real Time

  • What are my criteria for successful private label products
  • Why I use the Jungle Scout webapp as a starting point
  • How to set filters and searches for competition and sales
  • Why the database dominates for research
  • The reasons reviews aren’t overly important
  • How higher prices hurt sales
  • Why I’ll avoid electronics
  • What you should know about Jungle Scout BSR stats
  • Why variations will alter revenue projections
  • When to jump into Alibaba buying requests
  • The reason lots of FBA sellers equals opportunity
  • How to avoid overestimating sales launch revenues
  • Things to Track:
    • Average sales
    • Average reviews
    • Average cost
    • FBA sellers?
  • Why I want to differentiate
  • Our interviews with Greg Mercer

 

2 Comments

  1. Well, first of all I have to say I’m scratching my head over the fact you were bored. You strike me as someone with tons on your plate, constantly toiling to reach that seven-figure goal you intro your podcasts with. But I digress…

    Thank you so much for channeling your boredom into this most helpful video. Not only did it get me excited about using some new and useful information, it also confirmed that some of the rudimentary research I’ve been doing has been on target. I sometimes feel I’m working in a vacuum.

    You’re real and you’re funny. Keep up the good work.

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