WHY
CHOOSE
HELIUM 10
01 HELIUM 10
Why Choose Helium 10
Product Research
Uncover winning product ideas and dive deeper into those markets to research and validate those ideas.
Keyword Research
Discover traffic-pulling keywords to help drive more traffic to your listing.
Product Launches
Launch products and rank keywords with the CPR Formula. Determine how many units you’ll need to sell in order to rank keywords to page 1.
Competitor Spying
Find out your competition’s strategy by uncovering what keywords their products are ranking for.
Listing Optimization
Quickly build and optimize your product listings so they bring in sales while you sleep.
Keyword Tracking
Track all of your keywords including their rank, Amazon badges and more. Whether you’re launching a product or optimizing an existing listing, tracking keywords is crucial for succeeding on Amazon.
Refunds
Get refunded for lost or damaged inventory that Amazon may not have reimbursed you for.
And More!
Hijacker Alerts, Inventory Protection, Keyword Index Checker and many more tools to help you achieve your Amazon goals.

Black Box
Helium 10’s Amazon product research tool, Black Box, gives sellers the power to find virtually any kind of product they may want to sell based on the criteria set. As one of our most sought-after tools, this extremely efficient software can deliver results based on a number of factors that you specify to get back exactly what you are looking for. Save time and energy researching every niche in existence on Amazon to find your next perfect product to sell—use Black Box to get results in seconds!
Xray
Xray – Amazon Product Research, inside the Helium 10 Chrome Extension, helps give Amazon sellers a birds-eye-view of a market as they browse through Amazon. Open up Xray on an Amazon search results page or product page, to validate potential product opportunities that you’re considering sourcing. Xray reveals crucial market data to help you make more informed decisions, save time and make more money.


Magnet
Magnet is one of the most powerful keyword aggregators in the marketplace, and many of the big Amazon sellers use it to find the optimal keywords for their product listings. You need not waste time going between different tools, hoping to get the best keywords available. Enter a seed keyword and in an instant, Magnet will pull in the best keywords.
Cerebro
Cerebro is a tremendous help in discovering your competition’s keyword strategy and is one of our most popular tools. Enter in a product ASIN, and within seconds, you’ll receive hundreds, maybe thousands of keyword suggestions. You’ll also gain access to useful information that includes estimated search volume, the number of competing products, competitors who are advertising for particular terms, and our proprietary Cerebro IQ Score (paid membership only).


Frankenstein
Frankenstein is the most powerful Amazon keyword processor on the planet, allowing you to take thousands of keywords, and in mere seconds, process them into cash-generating keyword lists. By running de-duplication filters, removing unwanted characters and words, and sorting the keywords by popularity, you can easily process huge lists of keywords that are perfect for your product page or back-end keywords, helping you pull in massive traffic and sales.
Scribbles
Scribbles lets sellers add the best keywords to their Amazon Seller Central frontend and backend to make sure their listings are totally optimized. Using optimal keywords will attract more traffic to product listings and inspire more sales. If selling across multiple categories, Scribbles allows sellers to modify text field lengths so they can utilize the tool regardless of the character limitations on a specific category. Never miss out on using any valuable keywords when writing fully optimized titles, bullet points, descriptions, and backend search term keywords for better sales results.


Keyword Tracker
When selling on Amazon, knowing which keywords work and which do not is critical to success. Keyword Tracker allows sellers to keep track of the changes in their marketing and optimization efforts so they can visualize how each change affects how product listings rank for given keywords.
Index Checker
Index Checker allows sellers to figure out which of their backend and frontend keyword search terms are being indexed by Amazon and which ones are not. Some bad keywords might also cause good keywords to NOT rank at all. A few hours of work in a matter of seconds! To be more effective, enter in competitor ASINs and check what keywords they do and do not rank for. Here’s what Helium 10 founder Manny Coats had this to say: “Index Checker is a HUGE time saver! What can take you 4 hours to do manually can be done in 30 seconds with Index Checker.”


Hijacker Alert
Too often “hijackers” try to steal sales away from you by trying to sell your private label products without permission or knock-offs of your products, ruining your reputation and wallet. Hijacker Alert prevents fraud by monitoring your chosen ASINs to ensure that no one else is selling your products but you and delivering alerts when it detects unauthorized listings.
Inventory Protector
Do you dread releasing coupons or other discounts for your products in fear of having one person clean your inventory out for far less money? Have you ever been the victim of a clever coupon stacker who took all of your stock for virtually nothing? Inventory Protector allows you to set limits on how many items can be purchased at a time by individuals so that you don’t lose out on sales and have your inventory sniped away from you.


Refund Genie
Refund Genie locates your lost or damaged inventory that must be reimbursed by Amazon. Detailed reports are quickly generated so you can promptly collect what you are owed and recoup your losses.
Trendster
Trendster allows you to quickly and easily analyze products you’re considering sourcing to determine their seasonality. You’ll be able to determine in a matter of seconds if the product will have steady sales year-around or if there are major demand fluctuations that could tie up your cash in slow-moving inventory.


Misspellinator
Misspellings are probably one the most underrated ways to generate sales when it comes to listing optimization. By including common misspellings people type into the search box in your product’s backend, you can attain great rankings and easy sales. However, sellers should not just use any misspellings (as there are endless combinations). Instead, use the most common misspellings for a keyword for greater effect. Misspellinator finds the top misspellings for your keywords quickly so you can start earning more with perceived mistakes!
"It's my go to tool-set"
I've tried literally dozens of Amazon tools over the years, but I can count on one hand those that actually work, that I use each and every day, and that I'd be lost without. Helium10 is one of those tools and has become an integral part of each of my Amazon businesses.
Whether its tracking our keyword rankings to see how our products are doing, firing up Cerebro to gain crucial competitive intelligence on our competition, or using 5K Checker to make sure our listings are as optimized as possible, it's my go to tool-set for giving my businesses the competitive edge we need.
Mike McClary -Amazing Selling Machine
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WHAT THE
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