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Save money, spend money, make money – this is Amazon advertising 3.0. Today we cover more-depth PPC ads strategies than ever and how I double spend while drastically reducing ACOS. There’s a secret no one is talking much about! Plus now Bid+…mhm. Recorded this before Amazon did that so we shall see.
Amazon PPC 3.0
- How I doubled by PPC spend and reduced ACOS
- Why Amazon PPC has changed so much
- What to know about broad, exact and phrase match
- Why Q4 blasts PPC spend
- The reason conversion rates jump in fourth quarter
- The power of negative keywords
- How I am maximizing broad match PPC
- Reasons to have targeted advertising
- The reason I wouldn’t start with super competitive
- How to do decrease ACOS
- The reason broad match won’t help your ranks as much
- How to rank for long tail keywords
- Why 80/20 applies to keywords
- The reason exact is my worst ACOS to bully way to top
- How to start using phrase match
- Use the search term reports to increase ads
- The value of top ads, even when you launch
- The Amazon FB Mastermind
Ps. I’m putting together several high level, paid Amazon masterminds, sellers at certain level of success wanting to achieve more. If you’re interested, please apply today with your avg rev, selling experience and category and I will see if we can place you in one of our 5 member masterminds.
Split Testing
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Your podcasts are so straightforward. Love that! Keep it up!
I’ll need to try to be less to the point 🙂
Hi Matt,
So for each product, should we create 1 exact, 1 phrase, and 1 broad campaigns then?
yeah, that is what i have at minimum. plus autotarget, suggested and a ton of other campaigns as well.
really dug this episode.. optimizing ppc is so freeeking key
Do you turn off PPC once you’ve reached Page 1 for a particular KW?
no way. why slow down when you’re winning a race?
First time I heard your podcast and this was awesome.
I got a question. Going back to your example. Let’s say I am selling just regular white gym socks.
So if you have a broad match campaign and one of your keywords is socks. You get a bunch of impressions on socks and your cpc is high as hell as well but you have no sales. Do you negative keyword the word socks?
Would you put socks in your exact match?
I am running 3 campaigns right now similar to yours and I just started on the 17th. So far I got ACOS in the 60s for all. But there is one main keyword that is the equivalent of socks for my product getting tons of impressions /clicks and no sales. I really don’t want to negative word it because I want to rank for it but is it worth it?
Not sure what to do here.
odds are it’s like:
toe socks
red toe socks
small toe socks
socks without toes
toe nail socks…
etc… eliminate nail, without etc to remove the bad combos but leave the main keywords in my opinion
I Loved the Podcast on Negative Keywords, etc. I have a question though.
Does one enter the whole phrase of non-performing search terms into negative Keywords or just individual words? Examples “Kids candy jar” when the keyword you want clicks is “candy jar”. What is entered for negative kws?
Thanks, I can see how this may be a huge benefit.
depends on what you sell.
if you sell mason jars
negative: kids, maybe negative candy as well.
just remove them separately as negative exact and phrase match and it will kill it.
unless you sell kids jars or candy jars or kids candy etc…