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Private label product 2 launch update. Here’s my promotion strategy out of the gate to push sales, reviews and get products selling sooner. Includes in-depth keyword rankings, strategies and outside the box tactics to take your FBA business to another level FAST. Enjoy the good, the bad, the ugly and the exceptionally ideas I implemented in the launch – hope it helps you supercharge sales!
Product 2 Launch Update
- How I managed to rank a new product on page one for a super competitive keyword after only a couple of days
- Ways to build your own email launch list to successful start product sales
- Why discounts don’t NEED to be enormous to incentivize sales
- Challenges I’m struggling with getting reviews early on in product launch
- The reason I no longer use SuperURLs
- How you can leverage existing private label products to promote new releases
- What I’m doing for Amazon PPC that breaks the rules and boosts the BSR
- How to know which keywords convert and drive sales
- Why it’s important to get reviews right out the bat
- How I’m planning to grow and scale sales as the listing develops
- Why you MUST plan for poor circumstances
- What FBA ought to know about seasonality and selling year round
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Hey! Thanks for the valuable information!
I would like to know how do you create your own list for doing the first promotion? I am about to get my first PL product on amazon in a few weeks now, and what I would really love is to find audience that would like to get my product for a discount, and when the time comes for a launch, I can use this list instead the other review and blast services out there.
I know one way can be building a facebook fan page. But I am not sure how effective that would be and how to actually use it correctly.
Would love to hear your take on this or how you have done it yourself.
Thanks!
Ben
Hey Ben thanks for saying hey and it’s an awesome question. I personally like posting in Facebook groups to try and build the list of 50% OFF hobbyists who really want to try the product. Is your product cool or lame…that will basically be the deciding factor whether it will work or not. If people get excited about it you should be golden.
Listen to the episodes where I talk about my launch strategies. These should help I hope 🙂
http://www.fbaallstars.com/my-amazon-product-two-private-label-launch-update-all15
http://www.fbaallstars.com/my-amazon-fba-launch-strategy-case-study-to-rank-faster-and-sell-more-now-all4
Great Podcast. Good luck hitting that goal!
I’m happy not to have to hear the “Let me break in here” bit. 😉
Thanks Anthony, let me break in here?
Hey Matt,
Do you notice a lag in keyword search ranking improvement when you’re running a launch giveaway? Eg. Improvement in sales rank immediately due to the high number of “sales” but delayed change in the keyword rankings?
Does the keyword ranking usually take a few days to kick in?
Cheers
Carl